The field of electronics will have a vital influence on the car industry in future. One of the challenges will be to interlink the life cycles of the car industry with those of the electronics sector in a dynamic environment with global trends. Responding to rapid changes in electronics will be the key factor for future innovations. According to a study by Mercer Management Consulting, the percentage of in-car electronics will increase from 22% at the moment to 35% in 2010. Three factors in particular will decide between success and failure: speed, flexibility and innovation.
Audi Electronics Venture GmbH is AUDI AG’s answer to these challenges. This company represents a further key component of Audi’s electronic strategy and was established with the objective of building up technology ventures - in other words, finding innovative technologies at an early stage and developing them to the stage at which they are ready for the market. This gives the company access to key technologies for the car industry of the future. The technology portfolio expanded in this way thus results in a shorter time-to-market for innovations.
The major objectives of Audi Electronics Venture are:
- To realise in-vehicle innovations on the basis of new technologies
- To achieve a lasting edge on the competition
- To build up know-how and additional expertise for AUDI AG through technical partnerships with small technology companies in the electronics sector
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