In the Land of the Rising Sun Audi Japan K.K.

As a premium brand Audi requires an exclusive image on the Japanese market, too. In addition to setting up its own import company, Audi Japan K.K., a considerable amount was invested in setting up an exclusive dealer network with an image in keeping with the brand requirements. The new Audi Japan K.K. headquarters in Tokyo is the flagship of this new dealer network. The setting up of a joint sales company with the Japanese business group Yanase & Co. Ltd., known as a premium supplier, means that the Audi dealerships are mainly directly operated.