At Audi exclusive, we want to help make your dreams a reality. That’s why our priority is to offer you a fully personalized service—from start to finish. We invite you to visit your Audi dealership, where our experts can guide you through the process and show you, in person, the different paint and leather options available, as well as the inlays and finishes that can be tailored to your Audi. Each vehicle allows for different combinations, and not all available options are shown in the Audi configurator. That’s why it’s best to speak with one of our advisors to help you find exactly what you’re looking for.

If you’ve decided to customize your Audi or would like more information about the Audi exclusive offering, we invite you to visit your nearest Audi dealership. Since not all customization elements are available for every vehicle, our experts will help guide you through the available options.

The possibilities for designing the car of your dreams with Audi exclusive are extensive and depend on the specific model. Personalized consultation is recommended.ColorsTo personalize your vehicle, a wide range of individual paint finishes is available. Across all model ranges, you can choose from the full selection of Audi standard paints and certain individual finishes. Additional paints are available upon request (availability may vary by model).To meet the highest standards and ensure extremely high and long-lasting paint quality, state-of-the-art painting facilities are used. The desired shade is created by blending organic and inorganic pigments. Organic pigments provide vibrant color, while inorganic pigments offer exceptional resistance to aging. Together, they ensure long-lasting color intensity.Audi exclusive individual paint finishes must maintain a consistent appearance across all materials—and over the years. That’s why each color undergoes a thorough inspection before it is approved.Metallic PaintsBy adding metallic particles—usually aluminum or brass—a fascinating shimmering effect is achieved. Manufacturing metallic paints requires great care to prevent the particles from breaking during the process.Pearlescent PaintsThese paints are known for their ability to shift in tone depending on the viewing angle. This effect is created using pearl pigments, which generate striking differences in brightness and color depth. Pearlescent finishes have a special richness and a dynamic play of colors that captivates.Crystal Effect PaintsSpecial pigments give crystal effect paints a deep, vibrant tone and produce a strong sparkle under sunlight.Matte PaintsMatte finishes are also available for selected models. To check if matte paints are offered for your desired vehicle, please refer to the Exterior/Paint section on the model’s configurator page or ask your Audi dealer.Leather UpholsteryWith Audi exclusive’s high-quality leather upholstery, you create your own personal comfort zone. Whether on the seats, door panels, or steering wheel—the design possibilities are nearly endless.Leather is a unique natural product—no two pieces are exactly alike, which aligns perfectly with Audi exclusive’s philosophy. During production, special attention is given to ensuring all interior components are harmoniously coordinated. Careful selection of hides and gentle processing preserve the leather’s natural characteristics while creating a durable and resilient material.All leather types used are chrome-free tanned, breathable, and dyed through. This process ensures that minor scratches become almost invisible with continued use.Depending on the application, very thin layers of protective coating are applied. The thicker the layer, the more resistant the leather becomes. Conversely, the thinner the layer, the better the seat’s breathability.Audi exclusive Color SelectionDepending on the vehicle model, the individualization offering includes various design packages, leather packages, or stitching packages—available in the configurator. These consist of the main Audi exclusive colors for leather, Dinamica microfiber, and stitching, along with three additional accent colors. These accents can be used not only for stitching, but also for floor mat piping, contrast details, or the 12 o’clock marker on the steering wheel.Further personalization options—beyond what's shown in the configurator—can be discussed with your Audi dealership.Decorative InlaysThe dashboard, door panels, and center console can be enhanced with custom decorative inlays. Audi exclusive uses only carefully selected natural woods that accentuate the vehicle’s character. This transforms the interior into a unique space of calm and sophistication. Audi does not use tropical woods.Special OptionsDepending on the model, additional special customization requests may be possible. These can be discussed with your Audi dealer, who will review each request individually.

LeatherAudi primarily uses hides from cattle raised in Southern Europe for its seat leather. These hides have a unique balance of surface area and thickness, making them particularly well-suited. The leather taken from the animal’s back features a uniform fiber structure and rarely shows tears or damage. To be processed as Audi exclusive leather, the following quality criteria must be met:Chrome-free tanning process

Audi, as a pioneer in the automotive industry, discontinued the use of chrome salts over two decades ago to avoid hazardous heavy-metal waste. Audi uses only chrome-free tanned leather, thereby taking clear ethical responsibility in leather manufacturing.Surface protection
Depending on the quality of the leather, various surface finishes are developed. These different finishing techniques ensure high breathability.Testing cycle
Leather parts in a vehicle are exposed to extreme wear: temperature fluctuations, sunlight, friction from entering and exiting the vehicle, transporting heavy items, perspiration, and more.Before any leather is approved for use in an Audi, it must pass more than 30 different tests. In the laboratory, tests assess abrasion resistance, colorfastness, shrinkage behavior, flexibility, tensile strength, interior emissions, and fire resistance, among other factors. Only after all tests are successfully passed is the leather approved for use in seats and interior components. The testing process lasts more than 12 months.Wood/Decorative InlaysAudi uses only genuine wood and does not use tropical wood. The fine veneer sheets used for decorative inlays are peeled from tree trunks or burl wood knots. To ensure visual consistency across vehicle components, veneers typically come from the same tree trunk or burl.Production involves a combination of craftsmanship and mechanical processes.After production, each component undergoes a thorough quality inspection. Under ultraviolet light, checks are made for cracks, inclusions, and any imperfections in the sealing layer. The final varnishes are scratch-resistant for easier cleaning and include a UV blocker to ensure long-term color stability.

You can find the prices at the dealership of your choice.

For a final selection of colors and materials, we recommend visiting your Audi dealership in person, where you can see a live sample of the material you choose. The digital or printed image of a real product is only an approximation. The level of accuracy depends, among other factors, on your monitor’s color and brightness settings, or even on the surrounding lighting conditions.