Yellow Audi car parked with desert hills in the background.

Audi exclusive

Interior of a car with black and yellow trim, steering wheel in focus.

Stay individual. Stay exclusive.

Anyone who drives an Audi wants something special. Audi exclusive gives you the opportunity to turn something special into something very personal. Explore configurator to see what exclusive options are available on your chosen model and speak to your Centre for full details.


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  • Car interior with red and black leather seats, modern dashboard, and steering wheel.
  • A green Audi car parked outdoors with a clear sky background
  • Car interior with red and black leather seats, modern dashboard, and steering wheel.

  • Look. Feel. Be fascinated.

    With the Audi exclusive interior packages, you can add colourful interior elements to create a truly bespoke car.

  • The world has infinite colours

    The gold of a sunset, the red of a wine, the green of an emerald ring – choose from a wide range of bespoke paint colours¹ for your Audi.

  • Look. Feel. Be fascinated.

    With the Audi exclusive interior packages, you can add colourful interior elements to create a truly bespoke car.

A work of art

Each of the Audi exclusive customised paint finishes is something very special. From mixing the individual colours to applying the different layers of paint - every step requires the highest precision.

  • Spray painting a red car body in a factory.
  • A car body undergoing automated painting in a factory.
  • Spray painting a red car body in a factory.

  • And so it continues…

    The second step is the filler layer. This smooths surface irregularities and prevents cracking. The third layer is the colour paint finish. And finally, a protective layer of clear varnish is added.

  • How we paint your Audi

    Although the paintwork on an Audi is no thicker than human hair, it consists of at least four layers. First, a primer is applied to protect from corrosion.

  • And so it continues…

    The second step is the filler layer. This smooths surface irregularities and prevents cracking. The third layer is the colour paint finish. And finally, a protective layer of clear varnish is added.

Choose from numerous available custom paint finishes¹

A blue sedan parked under a bridge with a person standing nearby.

An Audi RS 5 Sportback in Ascari blue, metallic effect.

Beautiful on the inside

Distinctive colours of leather and stitching on the seats, edging on the seatbelts, and piping on the floor mats, make up the decor and round off every interior to give it an extraordinary character to suit your tastes.

  • Interior of a car with black and green seats, dashboard, and steering wheel.
  • Person feeling leather texture with hands.
  • Interior of a car with black and green seats, dashboard, and steering wheel.

  • Plenty of room for personality

    Make your Audi unmistakably unique with an Audi exclusive RS interior design package (bi-colour) in a choice of colours (black with Crimson red, Calendula yellow, Alaska blue or Iguana green)

  • Genuine. Refined. Durable.

    To maintain the genuineness of the leather, it is gently refined using substances including vegetable dyes. This creates a material that is durable, long-lasting, and highly emotive in equal measure.

  • Plenty of room for personality

    Make your Audi unmistakably unique with an Audi exclusive RS interior design package (bi-colour) in a choice of colours (black with Crimson red, Calendula yellow, Alaska blue or Iguana green)

Choose from a variety of colours for your Audi exclusive RS interior design package (bi-colour)

Black and red leather car seats with hexagonal stitching and RS logo.

RS 4 Avant / RS 5 Models:

Audi exclusive RS interior design package: Choose from Black - Crimson red, Black - Iguana green and Black - Calendula yellow within the bi-colour design package for your RS 4 / RS 5.

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¹Audi exclusive exterior paint is subject to availability and may impact on the lead time of your selected Audi. Speak to your local Audi centre for full details.